Rehoboth Business Center

Posts Tagged ‘home business’

There are many benefits you and your business can reap from publishing your own newsletter.

1. Keeping In Touch — Your customers and clients are the lifeblood of your business. What better way to stay in touch with your existing customers than through a newsletter? A newsletter allows you to add personal touches to your relationship and celebrate milestones, both your own and your client’s. In addition to furthering your relationship with your clients, a newsletter can also allow you to introduce new products, offer special sales or discounts to your existing client base, and encourage referrals.

2. Hook In New Customers — Unless they have an immediate need or came to you through a powerful referral, most potential customers won’t buy right away. Often they will shop around and compare which means you will likely never see them again. However if you have a free newsletter that offers interested clients the opportunity to learn more about you, your business, and your products for free and they can also learn more about your interaction with your existing customers. A newsletter can be a very simple strategy to turn a one-time visitor into a lifetime customer.

3. Establish Your Expertise — No one knows more about your business than you do which makes you an expert. Likely the construction of your own business has further left you with a great deal of expertise in your field. Share your nuggets of knowledge through your newsletter to deepen your relationship with your existing customers and convince potential customers that you are the answer to their problems.

Now that I have convinced you that you need to publish your own newsletter, I want to go over a few questions that budding editors and publishers always ask.

What exactly is an electronic newsletter?

Just like their paper counterparts, electronic newsletters deliver written messages usually relating to a common theme or topic. The main difference is that an electronic newsletter transcends paper and ink and most likely only ever exists on a computer screen.

Some electronic newsletter are delivered only via email while others are delivered only on the web. Most are delivered in some combination of the two. Most of my ezines and newsletters are delivered via email but also available immediately via web page (or rather blog page) and RSS feed.

You can choose the method is most suited to you and your audience.

How do you publish an electronic newsletter?

It is much easier to start publication of your own electronic newsletter than it is to start up a print publication. You simply need to decide on a topic, name your publication and start writing. It is easy to find an audience (beyond your own customer base if you choose) through the various ezine and newsletter directories around the internet as well as going directly to the source, for example discussion boards for people interested in your topic.

You will need to determine a delivery method, which means most likely setting up your own web site or page on your existing web site; creating an archive for your issues once they are created, which could mean setting up a blog; and tracking your readers, which likely means setting up a mailing or autoresponder service. However you can use free tools to do any of these things.

I have wanted to write this article for some time. It is about what some have called a remarkable woman. As a matter of fact, she was recently featured in a book by the same name, “Remarkable Woman” by Insight Publishing.

The businesswoman’s name is Dr. Devona Williams. She is the Founder and President/ Chief Executive Officer of a 16-year-old Performance Consulting Company Goeins-Williams Associates, Inc. Dr. Williams is an accomplished inspirational speaker, trainer and consultant with nearly 30 years experience in the fields of public policy, planning and public relations with the corporate, government and non-profit sectors.

Highlights of her public career include her appointment as a Presidential Management Intern in the Reagan Administration and Legislative Fellow in the Delaware House of Representatives. With an eye to business as a young child, she found her way clear to start her own very successful full time consulting and training business in 1993, Goeins-Williams Associates, Inc.

Besides being a successful businesswoman, she is a wife, mother and recently became a grandmother. Incredibly accomplished, she has a story of overcoming tremendous obstacles and challenges in both her personal and business life. Her story of overcoming those challenges can provide business and life skills for us all.

I met her over 30 years ago when she was just a smart, pretty young teenager attending a prestigious high school in Philadelphia. I was attending Central High School of Philadelphia and she, Philadelphia High Schools for Girls.

More than 30 years after that fateful meeting, after not having seen or talk with her for almost 30 years, I read Dr. William’s remarkable story of how she was raised, the incredible challenges she has faced in her equally remarkable life, learned of her business success, and was inspired by her ability to persevere, overcome and experience genuine success.

The Remarkable Women book talks about her professional accomplishments, but also the obstacles and personal challenges she has endured, including sexual assault as a young college freshman, breaking the glass ceiling at a Fortune 500 company, starting her Consulting business in a State that historically was challenged when it came to women owned businesses, a devastating injury, and an unfaithful husband and a resulting divorce.

While reading her story, I could not help thinking that the obstacles and challenges Dr. Devona faced could have ended most careers and certainly a business.

In Chapter 22 of the book where Dr. Williams’ story is featured, she tells for the first time publicly, in detail, of these obstacles and challenges that she overcame, spawning for her a unique strength, philosophy and approach to life that forged the foundation for her successful 30-year career. Her unique philosophy, strength and faith have allowed her to preserver, grow and prosper even during these challenging circumstances.

The book discusses the key beliefs and principles that allowed her to continue and experience success while going through these challenges. To put it mildly, Dr. Williams’ story is both startling and inspirational.

In the book she shares some of her core beliefs that she has applied in her life and her business. Here are a few:

· Success is planned. It is not an accident.
· You must have multiple plans. Success people plan and have multiple plans.
· You can do the right thing, prepare yourself and then sometimes things just don’t go as plan. That’s ok. All things work together for good if you believe.
· You must have an overall vision for your own personal success. What will it look like when you get there?
· You must have multiple approaches to your goals and dreams, most of them written down or at least in a framework. The yellow brick road was not the only way to Oz!
· When unexpected things happen, contemplate the impact, readjust if necessary then quickly continue to move forward.

Dr. Williams continues in her book, “ Obstacles that come along should be viewed as temporary challenges or setbacks. Find a way to get around them. Learn from them. Use painful or a key learning’s to continue to fulfill your purpose. Your vision of success. Whatever that looks like for you.”

She describes the circumstances of a violent assault at the innocent age of 18. Dr. Devona says,“ The cab driver violently attacked me, and during our struggle he yelled racial and sexual obscenities, letting me know that he intended to rape me. He punched me in my eye and nearly knocked me unconscious. At this point, I called out to God to intervene. He helped me to escape. I felt like it was the end of my life. ”

She describes how that for her, was an end of a period of innocence, and at that early age in 1973, there was not a lot of opportunity for her to get the help she needed after such an incident. She was ashamed to tell her parents. Embarrassed as if she was responsible for the attack. Never got therapy. Never told anyone until recently. But through sheer will power and the need to complete her education, pay for it, and just plain survive the humiliation of the event…she just kept going.

As a business owner particularly as a start up home-based business, you are going to have many challenges. Some will seem like they just simply cannot be overcome. You will frequently take two steps forward and one step back prior to your business becoming what you and I would call “successful.” There will be times when your expense far out weigh your revenues. You will want to quit, give up, go and get a real job!

During those periods, take some advice from Dr. Williams. She says,” Obstacles that come along the way should be viewed as challenges that are temporary, that can be overcome.”

Dr. Devona believes everyone can be remarkable in both his or her business and personal life as well. It is possible to have it all…if you just refuse to give in.

She says, “ If you continue and never quit, then you too can be a Remarkable Success in your company, home, business and most importantly, in your life.”

Get the book and read her complete story. Have a handkerchief in your hand and then become that remarkable person that is you.