Rehoboth Business Center

‘The brain is a wonderful organ: it starts working the moment you get up in the morning and it does not stop until you get to the offi ce.’ – Robert Frost

The world of success and failure in business is a mental world in which everything starts with ideas. Unfortunately, most of us have a strong tendency to stifle our own creativity or to dismiss our own creative ideas as worthless. For individuals, the level of creative activity and the value which an individual places on his or her own creativity tend to be determined by past experience, the present situation and the self-concept. We tend to be more creative if in the past we have worked in a positive environment where creativity has been encouraged.

Creativity is encouraged by enthusiasm, excitement, love, joy and acceptance of responsibility. Unfortunately, many of us have worked in negative environments where creativity was stifl ed by fear of failure, fear of rejection, self-doubt, self-pity, failure to accept responsibility, hate, envy and blame. If our present situation is dominated by positive emotions, then this encourages creativity. Finally, from the law of belief we know that we always behave in a manner consistent with our beliefs. If we believe we are creative, then we behave in a manner consistent with being creative.

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